Russia Product Launch

Coca-Cola Expansion in Russia Laura Schiltz Bellevue University 2 gameboard of Contents administrator brief gate Situational Analysis repoint Markets Problems and Opportunities Marketing Goals and Objectives Marketing Strategies Timeline and Measurements Conclusions References 3 4 5 9 10 13 14 15 16 17 3 Executive Summary Coca-Cola has been a bulky standing victory non only here in the linked States, but excessively in numerous countries virtually the world. The global community has embraced our wide crop line and for this, we should t whiz of voice fortunate. However, if Coca-Cola is passing play to continue to convey and earn new commercialize sh are, we cannot plainly rely on the united States. By pickings the troupe abroad as we had do more historic completion ago, we were able to strategicalally align ourselves with striking marketing partners that very assisted in maturation our sword and products. Additionally, we achieved that number one be in regard to outmatch global brands in 2008 (Schiffman, Kanuk, Wisenblit, 2010). This advantage has left our company athirst(p) for more and selecting strategic products to grow in specific areas, leave alone allow for move growth. The success we have seen in Russia has been good, but there are some(prenominal) growth opportunities yet to be recognized.

We must obtain the probability at hand to draw our brand to crimson greater mellows in Russia and to do so in the more or less good, expedient, and cost effective manner possible. We must in like manner be mindful of ethnical differences and ethically market our product in line with the high standards we follow in the United States and elsewhere. The Russian economy is growing as is their middle grad and their go for for products that come from American companies. By acting straightaway on introducing an expanded bottled piss line within Russia from our many exertion plants, we will be able to secure a commodious portion of a growing market and plus our figurehead in this estates growing economy. 4 Introduction Coca-Cola has long been known for...If you wishing to get a skillful essay, enact it on our website: Ordercustompaper.com

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