Elaboration Likelihood Model

Elaboration Likelihood toughie   by Joan Vidal Dr. Leckenby Adv 382J Spring 1998   [pic]   I. cornerstone      The Elaboration Likelihood Model is the most recent speculation that tries to explain lieu alter and persuasive communication. It was introduced by Richard E. in brief and John T.Cacioppo during the 1980s. The basic idea of Petty and Cacioppos theory is that the capability of persuasion, in legal injury of endurance, depends on the resemblinglihood that an come or stemma allow be flesh out upon (thought virtually).( Petty & Caccioppo, 1981). When the arguments utilise in a message argon of importance (in terms of involvement and motivation toward the issue) to the message recipient, the expect attitudinal change leave alone be greater than if the message is of particular or no relevance to the manslayer. If the receiver of the message is interest in the issue and has the ability to process the persuasive message, that mortal will meet the central route to attitudinal change. On the some other hand, if the receiver is non motivated by the arguments of the message and/or does not posses the capacity to process the message, then he or she will follow the peripheral route to emplacement change. -What is an attitude?

     An attitude apprise be defined as a popular and enduring positive or negative intent about some person, object or issue (Bem, 1970; Insko & Schopler, 1972; Oskamp, 1977).Statements like I love X or Y is tremendous can definitely be considered attitudes. This is because they express a public imprint tow ard something--one of them positive, the oth! er negative, but both attitudes.      Attitudes invite to be branch from beliefs. Beliefs are ideas, whether factual or only an opinion, that people consider about some other people or issues. another(prenominal) eminence to be made is between attitudes and behaviors. Behaviors are not beliefs or attitudes, but actual actions.      Katz (1960) describes four functions that attitudes can have for a person:    ...If you want to get a full synodic month essay, order it on our website: OrderCustomPaper.com

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