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Monday, March 25, 2019

Positioning Essay -- Marketing Advertising Advertisements Essays

stead numerous people consider marketing as a means to let creative juices flow. In many another(prenominal) ways, this can be true. But what many do not realize is that marketing needs common genius and logic to a certain extent. This applies to both internal and external marketing. Companies unravel to lose focus whether it be because it is having a difficult time traffic with high growth or because a few upper focus wanna-bes try something bold (without thinking). This is where positioning comes into play if you want to exsert or prosper, that is. So what is positioning about? Positioning is a creation that sparked a revolution in advertising. It was developed in by the authors of Positioning The Battle for Your Mind, Al Ries and Jack Trout. The book was published in 1981 and became one of the top sellers or all time. Positioning was the first sentiment to deal with the problems of communication in an over-communicated society. With positioning you can beat the arguin g and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a position in the prospects mind, one that reflects the companys own strengths and weaknesses as well as those of its competitors. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the place a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to cons...

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