Social Media Monitoring

Introduction The emergence of the internet has significantly transformed the business environment. One of the ways through which this has occurred relates to the ease with which businesses can undertake marketing communication. Integration of effective marketing communication is one of the elements that contribute towards business success.Advertising We will write a custom critical writing sample on Social Media Monitoring specifically for you for only $16.05 $11/page Learn More There are various mediums of communication which organizations can integrate in an effort to attain a high competitive advantage. One these entails integrating emerging marketing communication channels such the internet. Businesses can easily undertake their marketing promotion through the internet. Integration of social media in their marketing communication has enhanced the ease with which businesses connect with their audiences. However, businesses can also experience marketin g attacks through the social media. One of the ways in which marketing attacks may occur is through social networking. Currently, social media has made it possible for real time communication amongst total strangers to occur. Additionally, social networking has enabled individuals to add user-generated contents for example feedbacks, comments and ratings through their own page. This presents a number of challenges and opportunities to organizations. One of the major challenges relates to the fact that social media can break companies through the comments posted by various individuals. In order to prevent this, it is imperative for organizations to undertake social media monitoring. Schwerdtfeger (23) defines social media monitoring as basically a process which entails listening and actively being involved in a conversation through social media. This means that individuals are able to contribute their own insights and comments with regard to a particular issue being discussed. Social media monitoring provides organizations with an opportunity to address negative comments regarding the organization which might be posted on the social media.Advertising Looking for critical writing on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similarly, social media monitoring can enable organizations to appreciate positive comments. According to Porterfield, Khare and Vahl (561), social media monitoring is an important component of a firm’s marketing strategy. However, there are a number of drawbacks associated with social media monitoring. The objective of this memo is to analyze the benefits that organizations can achieve by integrating the concept of social media monitoring in their operation. The memo also evaluates the drawbacks associated with social media monitoring. Benefits of social media monitoring There are numerous benefits that organizations can achieve by undertaking social media monitori ng. One of these relates to the fact that it provides organizations with a comprehensive understanding on what social media users are saying regarding the organization and its products. Additionally, social media monitoring also provides individual entrepreneurs and organizations with an opportunity to participate in a discussion regarding a particular issue associated with their businesses. The resultant effect is that business management teams are able understand the community views regarding their firms’ operation. Conversations on particular issues undertaken through various social mediums such as Twitter, Blogs, Wikis, You Tube, news sites and Facebook can be a great source of business intelligence. This arises from the fact that one can be able to follow conversations on the various social mediums. For example, if one posts a negative comment regarding the business or its products, it is possible to respond quickly and fix it before the business’ image is negativ ely affected. Additionally, social media monitoring also enables businesses to correct any misinformation on a particular issue which may be posted against the business. Undertaking social media monitoring can be an effective strategy that organizations can incorporate when dealing with certain crisis that might negatively affect the organizations (Sellnow, Ulmer Seeger 58). Social media is an effective channel of communication during crisis compared to traditional channels.Advertising We will write a custom critical writing sample on Social Media Monitoring specifically for you for only $16.05 $11/page Learn More This arises from the fact that social media provides a platform through which the organization can use to update stakeholders regarding the crisis. Continuous monitoring of the stakeholders’ comment through social media can enable organizations to successfully dispel the crisis. By monitoring the social media, organizations have an opp ortunity to identify possible problems which might arise in the future thus addressing them appropriately. For example, the organizations may be able to identify customer complaints and negative comments posted and address them before they become big problems. Examples of such social networking websites include Twitter, Facebook, You Tube and epinion.com which give product users an opportunity to post comments, provide full reviews and rate products. Additionally, there is also a gap with regard to social media which enables individuals to create fake profiles related to particular organization. As a result, fake messages which are intended at harming the organization can be posted. Considering these challenges, the importance of social media monitoring cannot be underestimated. Sellnow et al (58) is of the opinion that social media monitoring enable organizations to be always prepared and to anticipate possible crisis. Additionally, monitoring keeps organizations to remain connecte d with their stakeholders. Social media monitoring is not only beneficial by enhancing communication between organizations and their prospective customers. However, it also enables entrepreneurs to track conversations being undertaken by industry thought leaders, business partners and competitors. For example, a social media monitoring can enable a particular organization to predict and follow sales trends. One of the social media tools which make this to be possible is Twitter. It is possible for organizations to track Tweets using certain keywords. This illustrates the fact that social media monitoring can play an important role in evaluating the performance of the organization against its competitors and the entire industry. Therefore, social media monitoring can be a hub of information. The intelligence generated by undertaking social media monitoring can also enable management teams to make effective decisions. This significantly improves the entrepreneurs understanding of the industry trends.Advertising Looking for critical writing on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social media monitoring also provides businesses with an opportunity to monitor various keywords which may be complementary to the firm’s operation. According to Porterfield, Khare and Vahl (564), monitoring is keyword based. This means that it is paramount for businesses to take into consideration the right words. Some of the keywords that they should take into consideration include the name of the business, product names, names of top 3 industry competitors, name of business partners and niche keywords. Keyword monitoring may provide organizations with an opportunity to undertake product development. Monitoring the various social media platforms such as Twitter, Facebook and You Tube may give entrepreneurs ideas and insights on possible partnership. Additionally, social media monitoring may also provide organizations and entrepreneurs with an opportunity to identify possible product development opportunities. This arises from the fact that social media monitoring provides o rganizations with a wide range of market data. For example, firms’ management teams are able to understand the customers’ needs, confusion and frustration regarding the firm’s products and services. This arises from the fact that the social media gives entrepreneurs an opportunity to be on top of its customers’ minds. Social media monitoring also provides entrepreneurs with an opportunity to develop a comprehensive understanding of group dynamics and customer behaviors. For example, the entrepreneurs are able to understand how individuals interact with one another. Drawbacks of social media monitoring Undertaking social media monitoring may also have negative impacts on an organizations. One of the major drawbacks that organizations may experience as a result of social media monitoring relates to the fact that the firms’ management teams may overreact to a particular negative comment posted on the social media by the public. By reacting to the nega tive comments, organizations may fail to notice that the customers are may not be aware of the negative publicity regarding the company. This means that most of the customers may become aware of the negative posts regarding the organization through its reaction. Another possible drawback of social media monitoring may arise in the event that the organization has not clarified to its employees on who should communicate to the public regarding various company issues. As a result, some employees may post negative comments resulting into subsequent retraction. The resultant effect is that the public may become confused. Conclusion Considering the dynamic nature of the business environment, it is critical for organizations to integrate effective communication with its stakeholders such as the customers. One of the ways through which organizations can achieve this is by incorporating emerging social communication networks such as the social media. To be effective in utilizing social media as a channel of communication, it is critical for organizations to undertake social media monitoring. The above analysis indicates that there are numerous benefits that organizations can achieve by undertaking social media monitoring. For example, through social media monitoring, firms’ management teams are able to understand what the public is saying regarding the organization and its products. Considering the fact that social media provides organizations with an opportunity to communicate with various stakeholders on real-time basis, firms’ management teams can be able to address negative comments regarding the firm posted on the social media. The resultant effect is that organizations are able to address possible crisis that they may face. This contributes to development of a strong connection with the stakeholders. Social media monitoring can also be a source of business intelligence. This arises from the fact that organizations are able to understand what the cus tomers, the competitors and industry leaders are saying about the firm. This plays a significant role in improving organizations decision making process. Through social media monitoring, it is possible for organizations to undertake product development. For example, an organization may identify an opportunity which it can exploit by undertaking brand extension. However, one of the major drawbacks associated with social media monitoring relates to the risk that organizations may overreact to a particular negative comment posted on the social media. Despite this challenge, social media monitoring is an important element that organizations should take into consideration. This arises from the fact that it results into development of a high competitive advantage with regard to market communication. Works Cited Porterfield, Army, Khare, Phyllis and Vahl Andrea. Facebook marketing all in one  for dummies. New York: John Wiley, 2011. Web. Schwerdtfeger, Patrick. Marketing shortcuts for t he self-employed: Leverage  resources, establish online e credibility and crush your competition. New York: John Wiley. 2011. Web. Sellnow, Timothy, Ulmer, Robert and Seeger, Matthew. Effective crisis  communication moving from crisis to opportunity. New York: Thousand Oaks. 2010. Web. 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Solare Energy Through Relays

Solare Energy Through Relays Free Online Research Papers INTRODUCTION: Solar energy, radiant light and heat from the sun, has been harnessed by humans since ancient times using a range of ever-evolving technologies. The Earth receives 174 petawatts (PW) of incoming solar radiation at the upper atmosphere. Approximately 30% is reflected back to space while the rest is absorbed by clouds, oceans and land masses. The total solar energy absorbed by Earths atmosphere, oceans and land masses is approximately 3,850,000 exajoules (EJ) per year. The amount of solar energy reaching the surface of the planet is so vast that in one year it is about twice as much as will ever be obtained from all of the Earths non-renewable resources of coal, oil, natural gas, and mined uranium combined. Solar energys uses are limited only by human ingenuity. A partial list of solar applications includes space heating and cooling through solar architecture, potable water via distillation and disinfection, day lighting, solar hot water, solar cooking, and high temperature process h eat for industrial purposes. To harvest the solar energy, the most common way is to use solar panels which are oriented in a specific direction. PURPOSE OF PROJECT: Since the solar panel is oriented in a specific direction, it uses the maximum possible solar energy when the Sun is exactly in front of it (i.e. the sun rays are normal to the solar panel). As the Earth moves around the sun or about its own axis, the solar energy striking the panel decreases and, therefore, the production of electricity from the panel decreases. In order to get the maximum benefit of solar energy, the solar panel must move relative to the Sun, as the Earth moves, without using any manpower. In this project, we have made the solar panel to move as the source of light moves to achieve the target of maximum electricity production with less labour. MATERIALS USED: Relays, Transistors, LDR, Motor, 12 volt supply METHOD: In this project, two LDRs control the motion of panel through motor. When the light falling on these LDRs is same the motor brings the panel in static condition by stopping its rotation. As the light source moves, it changes the intensities of light on both LDRs i.e. more intensity on the LDR which is near to the source of light. This results in the rotation of motor in order to move the panel so that the light falling on both LDRs becomes equal. The polarity of the motor is controlled by H-bridge which is made by means of relays. A third LDR, whose sensitivity is greater than the two LDRs, is also used in order to cut the main supply when the two LDRs are in dark. CONCLUSION: Since the solar energy is very much available and is also a safe source from environmental point of view, its use is increasing day by day. Still we are not making the most of solar energy but the benefits of solar energy can be increased to a large extent if use solar energy tracking systems like this in order to meet the recent demands of energy in the World. This system requires no labour to change the orientation of solar panel. So it is also attracting from economical point of view. AKNOWLEDGMENT: In the making of this project, a great support of our university, teachers and friends is also involved. We are very thankful to all our teachers and friends who helped us and gave their valuable time as well as guidance to us. Research Papers on Solare Energy Through RelaysBionic Assembly System: A New Concept of SelfPETSTEL analysis of IndiaAnalysis Of A Cosmetics AdvertisementMind TravelGenetic EngineeringRiordan Manufacturing Production PlanThe Project Managment Office SystemThe Spring and AutumnIncorporating Risk and Uncertainty Factor in CapitalOpen Architechture a white paper

Geologic Time, oceans Assignment Example | Topics and Well Written Essays - 1000 words

Geologic Time, oceans - Assignment Example The softer rocks are greatly eroded than the harder strata (Timmons & Karlstrom, 2012). The softer strata are mainly made up of soft sedimentary rocks while the harder are made up of harder and older sedimentary rocks, which are mainly deposited at the bottom strata. This leads to the formation of the gorge (canyon) and explains its appearance. The upper strata are new and weaker; hence, they eroded massively and widely. The cross-sectional view of the canyon, therefore, appears as v-shaped. Moreover, the strata are eroded in irregular manner, depicting that some strata are harder than others are. Since they were once deposited at different geologic timescales and of different composition (toughness), they are subjected to different degrees of erosion. Each strata of the Grand Canyon was deposited at different geological time scales by the very processes that result to the formation of sedimentary rocks. The geological interpretation of the Grand Canyon occurred through a time scale involving may years ago. The horizontal formation at the bottom, which is the Tapeats Sandstone, was deposited in the region at about 550 million years ago. 250 million years ago, the preceding strata, the Kaibab Limestone, which forms the rim, was deposited (Timmons & Karlstrom, 2012). The whole strata stretch over 250 miles. In eastern Arizona, they are one mile lower in elevation. The uplift of the canyon occurred 70 million years ago. It took hundreds of years for the sediments to cement into a hard rock the sediments were unconsolidated and soft when the layers thinned and bent. The plastic deformation of Grand Canyon strata interestingly indicates the reality behind global flood of Noah. River Colorado starts from north central Colorado. It ends at a California’s gulf. The waters of the river come from the melting snow from the top of Rocky Mountains. It passes through seven states in the US; it also passes through Mexico. The main tributaries of River Colorado include San,

Catholic Bioethics Essay Example | Topics and Well Written Essays - 1500 words

Catholic Bioethics - Essay Example The existence of the creation also depends on the God as the Creator regarding all the powers and capacities possessed by Him. God does everything perfectly as depicted in His work of creation (Gen. 1.31). This perfectness further explains that God is transcendent. Genesis 1-3 also teaches Christians that humankind is made in God’s image. The image of God stimulates spiritual intelligence and free will. It is stated in Genesis 1 that, â€Å"Let us make man in our image, after our likeness; and let them have dominion over the fish of the sea, and over the birds of the air, and over the cattle, and over all the earth, and over every creeping thing that creeps upon the earth" (Gen. 1.26). The use of words, such as likeness and image, portrays advanced meanings about the creation of humankind in a unique way compared the rest of other living things. Likeness means that, God created humankind to be spiritually like Him, by giving man and woman the power and ability to rule over the rest of God’s creation, just like God rules over humankind and the rest of His creation. His image further implies that God wanted the humankind to have a significant spiritual capability that comprehends Him and His nature as well as learn to conform to H is nature. Further, humankinds can put on God’s image and be resurrected into His Family through life experience by building a godly character. Genesis 1-3 has a clear implication for marriage, sexuality, labor, and the consequences of sin. Marriage is typically founded on a firm companionship between man and woman. In Genesis 1: 26-28, the highpoint and goals of God’s plan for marriage are depicted when God decides to create man and his companion, and more importantly, with spiritual intelligence. It is further provided that, â€Å"God blessed them, and God said to them, ‘Be fruitful and multiply, and fill the earth and

Network Security Planning Research Paper Example | Topics and Well Written Essays - 500 words

Network Security Planning - Research Paper Example Over the year network infrastructure has always been suffering major threats and immeasurable attacks of the data panel. The following has been established as the major threats to the network infrastructure: In order to secure network infrastructure one must secure and manage the access of such infrastructure devices. Compromising with the infrastructure devise access, compromises the management and security of the entire network. This calls for the establishment of critical and suitable controls necessary to curb unauthorized invasion to the infrastructure devices. Network infrastructure devices aims at providing a wide range and different variety of access protocols. This includes asynchronous and console connections, In addition to protocols based on remote access such as HTTP, Telnet, rlogin and SSH. Therefore, every infrastructure device should be skillfully configured and reviewed to ensure that only allowed access procedures are enhanced and that they are thoroughly protected. Enhance confidentiality of data- protect all the sensitive data stored from copying or viewing. Protect all the information in a communication channel from session hijacking, sniffing, and man in the middle attacks. Cisco safe architecture, like any other network security system, is not immune to limitations. However, it has successfully developed threat mitigation and detection programs readily available on Cisco security agents, Cisco firewalls, Cisco network admissions control, and Cisco IPS and web safety appliances. In addition, these devices alerts and generate information centrally gathered and correlated using the Cisco security monitoring, analysis and response system which recognize the source of threats, envisage the attack route, give the possible suggestions and sometimes optionally implements the response actions. The visibility of Cisco IPS reduces many instances of false positives thus allowing for dynamic quarantine impositions of unsecured

Digital Technologys Impact On The Film Industry Media Essay

Digital Technologys Impact On The Film Industry Media Essay Digital technology in the last decade has completely transformed the film industry. Focusing on the key methods of film making and the impact that technology has had on each area, this editorial will look at recent modifications in the pre-production part of film making, followed by a look at the new equipment and storage facilities being used by modern filmmakers. Film distribution and the negative impacts that technology has had on the field, particularly on the illegal sale and piracy of copyrighted material is investigated. Post-theatre film distribution and the changing breakthrough technologies in this field are explored to look at the constant changes in education and training of professionals in the film industry. Computer generated graphics and its increasing impact on the film industry is covered, and the future of the industry is predicted. Digital tools and technology have altered the script writing process by making use of the internet and digital editing tools. The internet is being used by scriptwriters to forward their scripts to directors and potential cast members but it also caters for peer reviews by way of online forums (Huang 2004). There has been a significant increase in the last decade in the use of digital video cameras for low-budget film shooting along with higher definition video which is set to match and go beyond the standard 35 mm film both in the quality and flexibility (Culkin Randle 2003, p.5). The post production phase of film making has arguably been the most significantly impacted by new trends in technology. The introduction of non-linear technology has made the use of hand edited films inefficient, and too time consuming. This process, created by Avid, involves piecing together the film in a virtual environment where both the director and editor view the output on a screen (Culkin Randle 2 003, p.8). The entire process of filmmaking has been digitalized, everything from the distribution to the projection of films to audiences. However, the lack of standards and commercial agreements between distributors and exhibitors has slowed down the conversion to digital technologies. For example, only 170 cinemas around the world have converted to what is known as high-end digital (Culkin Randle 2003, p.9). Profit margins for movie studios are reported to be decreasing, now being outnumbered by the video game industry. Satellite delivery of feature films to cinemas have recently made its debut and reports indicate that upon full implementation of using this method of film distribution can save the film industry in excess of $700 million per annum (Markman Vega 2001, p. 1). A major downside for the film industry is that recent technological breakthroughs have made the piracy of copyrighted material very affordable. Primarily for music and film content, this has lead to some major lawsuits against peer-to-peer networks and individuals as a result of the copying and distribution of these materials. This is one of the film industries main issues it will have to overcome when the public has access to this low cost copying equipment (peer-to-peer networks, DVD and CD writers). Suffice to say that it has never been so easy for frauds or even honest users to created perfect versatile copies of films (Markman Vega 2001, p.1). However, the film industry has attempted to decrease the risk of  ¿Ã‚ ½pirates ¿Ã‚ ½ copying movies by creating the Content Scrambling System (CSS). With this encryption algorithm, only authentic DVD products which contain the decryption algorithm can play the movie. This technology rearranges the audio and video on the DVD so that only a DVD with its decryption algorithm can play the film correctly. It was also created to prevent users from copying data from DVDs. However, not long after a Norwegian teenage boy reverse engineered a DVD player which contained the decryption algorithm, cracked the CSS code and uploaded the decryption software for users around the world to use (Markman Vega 2001, p.2). The post-theatre market accounts roughly for three quarters of a film ¿Ã‚ ½s profits during its lifetime. The largest of these are video rental stores which account for nearly half of all proceeds. The DVD has completely changed the industry, becoming the fastest growing consumer electronics item of all time (Culkin Randle 2003, p.5). DVD ¿Ã‚ ½s have undoubtedly increased movie studios ¿Ã‚ ½ income when it decided to provide content to the home end consumer with incredible sound and picture quality which does not degrade like ordinary VHS cassettes (Markman Vega 2001, p.2). A new and rapidly growing area in the distribution market is  ¿Ã‚ ½Movie-on-demand ¿Ã‚ ½. This is where consumers download movies over the internet instead of going down to their local video store. The advantage of this technology is clear: no late fees and no inconvenience for traveling (Culkin Randle 2003, p.17). Rapid modifications in the film industry in recent years have forced many professionals in the audio and visual industries to acquire new and specialized skills. This is an ongoing process in some industries, one example is that the post-production industries are required to have constant upgrades of tools and software which leads to continual re-training of staff which in turns increase production costs (Culkin Randle 2003, p.18). Future allocations might involve allowing editors in different countries to edit film by accessing digitized media on a server without actually leaving the comfort of his or her house or office. The same will be possible for all kinds of sound editing (Bishop, Case, Axarlis, Plante Allsop 2000). Satellite distributions to cinemas are at the forefront of future film distributions. George Lucas, the author and director of the Star Wars series, is preparing to use satellite technology to display the next episode in cinemas. This process of digitally distributing and exhibiting the film through data projectors are known as E-Cinema. Inexpensive and flexible distribution is the main advantage of this process; however Cinemas will have to acquire substantial expenses when converting from film to digital projection. This technology is very much still in the development stage and the impact that E-Cinema will have on film making is not yet clear (Bishop, Case, Axarlis, Plante Allsop 2000). Gregory Huang ¿Ã‚ ½s article entitled  ¿Ã‚ ½The New Face of Hollywood ¿Ã‚ ½ examines the advancement in computer animated graphics in the past year. Recent blockbuster movies like Spiderman 3 and Beowulf are good examples of how far computer generated graphics have come in recent years. The film industry has progressed into a stage whereby every single event during the film making process can be computer generated (Sagar in Huang 2004). In the past, digital representations of faces have not looked  ¿Ã‚ ½real ¿Ã‚ ½ when one looked at it closely as it is a lot easier to make non-human objects like dinosaurs  ¿Ã‚ ½real ¿Ã‚ ½; however, advances in rendering human skin, lighting digital scenes and examining human actors are now allowing animation engineers to control the texture and movement of every little square of pixels in an animated skin. Huang (2004) reports that an average budget for a blockbuster movie is approximately $150 million where it is not uncommon to see mo re than 50% of funding allocated to computer generated effects. It is clear that there has not been one area within the film industry that has not been at least somewhat impacted by technology over the last 5 years. The major impacts for pre-production stage have been the development of script-writing tools as well as the increased use of the internet to distribute scripts to directors and other interested parties. Generally equipment costs have reduced while at the same time quality and flexibility of the products have dramatically increased. The birth of non-linear technology has all but made hand edited films an extinct specie and fast-tracked the whole editing process (Culkin Randle 2003, p.5). Major advancements have been made with satellite distributions to cinemas recently making its debut. The major concern with improving technologies for end-users is that it has become extremely easy for consumers to copy copyrighted material and suffice to say that is arguably one of the biggest battles the film industry will face during the coming yea rs (Markman Vega 2001, p.2). DVD ¿Ã‚ ½s are the leading technology in the post-theatre film market, with  ¿Ã‚ ½Movies-on-demand ¿Ã‚ ½ set to explode exponentially over the coming years (Culkin Randle 2003, p.17). Finally this article examined the amazing advances in computer generated effects in films the past year, and today the industry has reached a stage where every conceivable scene can be computer generated if resources are committed to achieve the desired goal. Technology is set to continue to revolutionize the film industry for many years to come (Huang 2004).

Reinforcing Fears: Space Race and Sci Fi in the Cold War Essay

Throughout history, science and technology has been relied on to advance humanity. In the Cold War period, this was no different. In fact, the Cold War period was characterized as much by scientific and technological innovation as it was the clash of East and West. From missiles to the space race, science and technology reassured both superiority and mutual destruction throughout the era. The space race, in particular, was a longstanding battle for domination between American and Soviet minds. No longer was space travel confined to science fiction, but a reality that needed to be explored in order to maintain the grasp on victory in the Cold War. This paper will argue that although the domination for space acted as a metaphor for Cold War superiority, ultimately space colonization was the catalyst to American exploration in science fiction and Unidentified Flying Objects (UFOs) propaganda. As a result, when the Americans landed their astronauts first on the moon, it was a victory for America’s policy, imagination, and people. First, an exploration of the history and politics of space travel in the United States and Soviet Union will be discussed. From there, both political cartoons and the development of science fiction will be developed alongside the events that lead up to Sputnik’s launch and Apollo 11’s moonwalk in order to draw the parallel that interest in space fuelled science fiction phenomena. Although this paper focuses on the events leading up to Apollo 11, a discussion of the declining role of science fiction and interest in space as a means to win the Cold War will be put into focus. Lastly, the climatic events of the 1950s and 1960s space age will be compared and contrasted with contemporary events in order to determi... ...o a new level. Moreover, a subtle war was emerging between the Soviet Union and the United States. Both nations had power, people, and prosperity, and a drive for success. As early as 1948, Soviets expressed discontent towards the United States in science fiction. For example, a publication called â€Å"The Incredible Slingshot Bombs†, written by an American, was critiqued by the Soviets (Major 77). In the story, a boy gains possession of miniscule bombs and uses them to wreak havoc using a slingshot (Major 77). The Soviets jabbed at both the story and the United States, claiming a â€Å"hooligan with an atomic slingshot, isn’t this the true symbol of modern imperialism?† (Major 77). After the atomic bomb, the world was under the United States’ ruling hand – dwelling on both Huxley’s predictions and suggesting the future of Soviet-American interactions for years to come.

How Do Octavio Paz and Albert Camus Convey Their Respective Views on Death

How do Octavio Paz and Albert Camus convey their respective views on death? World Literature 1 22/08/2010 Many aspects of death are pondered and questioned throughout Octavio Paz's poems, the two I have chosen to particularly focus on are Plain and Near Cape Comorin. Albert Camus has also considered the aspect of death within his novel, The Outsider. The title, The Outsider is vital to the text, as it reflects many aspects of the author's life. David Simpson explained that ‘Camus lived most of his life in various groups and communities without really being of them’ (iii).This also shows similarities between Camus and the protagonist, Meursault, as throughout The Outsider, Meursault seems to neutralise all his emotions allowing himself to watch his own life as an ‘outsider’. However, Camus was born as and brought up to be an outsider, whereas Meursault assumes his detached, individualised life himself. Both Camus and his protagonist share an existentialist vi ew on death, this is evident in the novel The Outsider. Whereas Paz shows a more positive stance on death.Both Paz and Camus convey the notion that death is an inevitable product of life, however they go about this in very different ways. While Camus takes a negative view of death, hauntingly reflected in his protagonist's amoral, emotionless attitude towards his death sentence, Paz juxtaposes images of death and decay, with that of beauty, and nature. Plain is saturated with sexual imagery, however, it is displayed to the reader in a grotesque manner, suggesting that life shares an intrinsic link with death.Visceral imagery such as that of ‘decapitated phalluses' and a gushing ‘open wound' would normally point towards mortality, but the presence of sexual imagery contrasts this notion as, sexual intercourse is representative of the fruition of life. Camus presents a similar concept in The Outsider; as he articulates the idea that the only certain thing in life is the in evitability of death, and, because all humans will eventually meet death, all lives are all equally meaningless.This theory manifests itself in Meursault's nonchalant response to his own impending death. Whereas during his trial Meursault passively observed the judgements levelled against him, in prison he begins to ponder the fact of his inevitable death. He begins to see his life as having a past, present, and future, and concludes that there is no difference between dying soon by execution and dying decades later of natural causes. This revelation comes about when Meursault experiences a sense of liberation in his jail cell.His emotional outburst towards the chaplain, ‘hurl[ing] insults at him’ (124), contrasts hugely against the blunt, nonchalant opening sentence ‘Maman died today. Or yesterday maybe, I can’t be sure’ (11). While awaiting his execution, Meursault takes the final step in the development of his consciousness. This capacity for self -analysis is a new development for Meursault, and it contrasts greatly with his level of self-awareness earlier in the novel. This is significant, as it catalyses his self enlightenment, enhancing his mindset into that of an existentialist.Meursault's approach to death, and in fact his entire belief structure points to that of an individual with an amoral stance on life. He is neither moral or immoral, he simply does not make the distinction between good and bad in his own mind. His encounter with the chaplain presents the reader with a clear binary opposite; differentiating between a rational, Christian system of belief and that of Meursault who refuses to succumb to Christianity. Meursault concludes that the universe is, like him, totally indifferent to human life.He decides that people’s lives have no grand meaning or importance, and that their actions, their comings and goings, have no effect on the world. This realisation is the culmination of all the events of the novel . When Meursault accepts ‘the benign indifference of the universe,' (127) he finds peace with himself and with the society around him, and his development as a character is complete. Paz asks similar philosophical questions in Near Cape Comorin; using the first person to rhetorically inquire: ‘Am I a lost soul or a wandering body? In the same poem he uses nature to convey various elements of religion, as it is universally known that people look for answers in their faiths. Hinduism is alluded to, with references to ‘a troupe of begging monkeys'; possibly a nod to the Hindu deity â€Å"Hanuman†. This is juxtaposed with references to Christianity; such as the ‘cobra' from Genesis; a binary representation of western versus eastern religion. Nature is also used to depict death in Plain when Paz talks of ‘the buzzing of the flies' connoting decay.The theme of insects continues as he mentions a statue of ‘a saint painted blue and pink. From his l eft eye' streaming ‘grey winged insects that†¦ fall turned to dust'. This again, savours of death and decay; creating in the reader's mind, the image of a rotting corpse. This is starkly juxtaposed with the cheery colours of the ‘saint' which could themselves represent the gender stereotyped clothes given to newborn babies. Lastly, death itself is evoked with the personification by Paz, of a ‘a bird dressed in black'.This is a regularly used symbol of death, and the notion that the ‘bird flies in circles' points to the cyclical nature of life and death. This bird, however, may also be used to portray hope as it ‘rests on the only living tree' showing hope in the preservation and search of life. This hope is also present in The Outsider because once Meursault dismisses his perceived difference between execution and natural death, he must deal with the concept of hope.Hope only tortures him, because it creates the false illusion that he can change th e fact of his death. The leap of hope he feels at the idea of having another twenty years of life prevents him from making the most of his final days or hours. Hope disturbs his calm and understanding, and prevents him from fully coming to grips with his situation. By using imageries of religion, nature and sex, Paz creates a relatively positive outlook on death, in stark opposition to Camus' melodramatic, emotionless stance on death.Through Meursault's actions, Camus implicitly challenges society's accepted moral obligations, which state that one should grieve over death, especially for a loved one or family member. Because Meursault does not grieve, society classes him as an outsider, a possible threat, a man with ‘a criminal mentality' (105) and stands ‘no place [within] a community' (108). Meursault's mindset and possibly that of Camus is transferred to his views on death; views which fit into an existentialist way of thinking.Paz also portrays death as an inevitable product of life nd existence, as exemplified by the sinister bird, ‘dressed in black', flying in monotonous circles, landing on ‘the only living tree' presumably as a portent of its certain death. (1,133 words) Bibliography: †¢ Camus, Albert (1971) L’Etranger, (translated from original French to English by Stuart Gilbert,) London: Heinemann Educational Books Limited †¢ Paz, Octavio,. 1979. Selected poems. A bilingual edition. Middlesex: Penguin Books Ltd †¢ Simpson, David â€Å"Themes and Ideas: iii) The Outsider,† The Internet Encyclopedia of Philosophy, http://www. iep. utm. edu/camus/

The systematic or the scientific study that deal Essays

The systematic or the scientific study that deal Essays The systematic or the "scientific study" that deals with human social relationship and institutions is sociology. It has a variety of subject matter varying religion, race, family, state, crime, culture. With these diverse subject matter in sociology, it has a purpose of understanding the way human activities and awareness shaped by surrounding cultural and social organizations. Sociology is an interesting and revealing course of study that studies and elaborates the significant features of our personal lives, society, and the whole world. Sociology helps to develop individual along with the whole world. At individual level sociology deals with social causes and problems, in society level, it deals with social problems and social evils whereas it studies global problems such as population, migration, economy and conflicts at a global level. Sociology studies all the dimensions related to human, the interactions between people to the relationships between an organization and institutional forms. Human thinking and activities are profoundly associated with human surroundings. Sociology used different research methodologies and studies at a micro level. sociology studies varied concepts for whatever might produce a perfect society. Generally, people consider that society should emphasize on making sure everybody is treated equally, including from an economic point of view. However, other people consider that a perfect society involves stratified classes, as wanting to live prosperous life encourages people to work harder. These questions are included in the study of sociology where economics, politics, and culture combine in different methods. Other questions sociologists attempt through sociology are, How culture and traditions are formed and passed through one generation to the next?', Food habits and what kinds of agricultural productions are made in your country? Questions regarding religious rituals, similarities, and dissimilarities between different people, race, ethnicities, economy, and conflicts are also solved through sociology. More than the question sociology studies social institutions such as families, marriage, education, Sociologists emphasize on careful collection and analysis of evidence about social life to develop and improve our understanding of significant social procedures. Sociologists use different methods. They study and "work directly with people, ethical standards must guide their investigative project." They study "the everyday life of groups, conduct large-scale surveys, interpret historical documents, analyze census data, study videotaped interactions, interview participants of groups, and conduct laboratory experiments Like other social scientists. "Sociologists sometimes uses hypothesis by stipulating cause and effect relationships examined under controlled circumstances in experiments." They use "survey research methods, fieldwork called participatory observation, analysis and case study" as the methods to study and answer the questions regarding sociology. In addition to presenting the sociological evaluation and presenting how our social settings affect our approaches, behavior, and life chances in so many ways, we hoped to stimulate your sociological imagination to recognize the social forces affecting us all and to suggest what needs to be done to have a society where all people have equal opportunity to achieve their dreams. To conclude, sociological perspectives are used to understand human behavior while seeing the broader social context. Each theoretical perspective serves to explain human behavior within its own category. However, if one wanted to study the social institution of a business or how school functions once would be best to adopt the Structural functionalist perspective. One can use sociology as a basis for understanding human behavior in everyday life whether it be on an individual basis or group. As John Donne is quoted as saying "No man is an island unto himself," individual behaviors can not be separated from group behavior because we carry society within us. But, one can concentrate on one aspect more than the other. Sources: Strada, M. J. (2009).Through the Global Lens An introduction to the Social Sciences(Third ed.). Upper Saddle River, New Jersey: Pearson Education, Inc.

Biography of Frederick I Barbarossa, Holy Roman Emperor

Biography of Frederick I Barbarossa, Holy Roman Emperor Fast Facts: Frederick I (Barbarossa) Known For: Holy Roman Emperor and Warrior KingAlso Known As: Frederick Hohenstaufen, Frederick Barbarossa, Emperor Frederick I of the Holy Roman Empire  Born: Exact date unknown; circa 1123, birthplace thought to be SwabiaParents:  Frederick II, Duke of Swabia, Judith, the daughter of Henry IX, Duke of Bavaria, known also as Henry the Black.  Died: June 10, 1190 near Saleph  River,  Cilician ArmeniaSpouse(s): Adelheid of Vohburg, Beatrice I, Countess of BurgundyChildren: Beatrice, Frederick V, Duke of Swabia, Henry VI, Holy Roman Emperor,  Conrad, later renamed  Frederick VI, Duke of Swabia, Gisela, Otto I, Count of Burgundy, Conrad II, Duke of Swabia  and Rothenburg, Renaud, William, Philip of Swabia, AgnesNotable Quote: It is not for the people to give laws to the prince, but to obey his mandate. (attributed) Early Life Frederick I Barbarossa was born in 1122 to Frederick II, Duke of Swabia, and his wife Judith. Barbarossas parents were members of the Hohenstaufen dynasty and House of Welf, respectively. This provided him with strong family and dynastic ties that would aid him later in life. At the age of 25, he became the Duke of Swabia following his fathers death. Later that year, he accompanied his uncle Conrad III, King of Germany, on the Second Crusade. Though the crusade was a tremendous failure, Barbarossa acquitted himself well and earned the respect and trust of his uncle. King of Germany Returning to Germany in 1149, Barbarossa remained close to Conrad and in 1152, he was summoned by the king as he lay on his deathbed. As Conrad neared death, he presented Barbarossa with the Imperial seal and stated that the 30-year-old duke should succeed him as king. This conversation was witnessed by the Prince-Bishop of Bamberg, who later stated that Conrad was in full possession of his mental powers when he named Barbarossa his successor. Moving quickly, Barbarossa garnered the support of the prince-electors and was named king on March 4, 1152. As Conrads 6-year-old son had been prevented from taking his fathers place, Barbarossa named him Duke of Swabia. Ascending to the throne, Barbarossa wished to restore Germany and the Holy Roman Empire to the glory it had achieved under Charlemagne. Traveling through Germany, Barbarossa met with the local princes and worked to end the sectional strife. Using an even hand, he united the princes interests while gently reasserting the power of the king. Though Barbarossa was King of Germany, he had not yet been crowned Holy Roman Emperor by the pope. Marching to Italy In 1153, there was a general feeling of dissatisfaction with the papal administration of the Church in Germany. Moving south with his army, Barbarossa sought to calm these tensions and concluded the Treaty of Constance with Pope Adrian IV in March 1153. By the terms of the treaty, Barbarossa agreed to aid the pope in fighting his Norman enemies in Italy in exchange for being crowned Holy Roman Emperor. After suppressing a commune led by Arnold of Brescia, Barbarossa was crowned by the Pope on June 18, 1155. Returning home that fall, Barbarossa encountered renewed bickering among the German princes. To calm affairs in Germany, Barbarossa gave the Duchy of Bavaria to his younger cousin Henry the Lion, Duke of Saxony. On June 9, 1156, at Wà ¼rzburg, Barbarossa married Beatrice of Burgundy. Next, he intervened in a Danish civil war between Sweyn III and Valdemar I the following year. In June 1158, Barbarossa prepared a large expedition to Italy. In the years since he was crowned, a growing rift had opened between the emperor and the pope. While Barbarossa believed that the pope should be subject to the emperor, Adrian, at the Diet of Besanà §on, claimed the opposite. Marching into Italy, Barbarossa sought to reassert his imperial sovereignty. Sweeping through the northern part of the country, he conquered city after city and occupied Milan on September 7, 1158. As tensions grew, Adrian considered excommunicating the emperor; he died before taking any action. In September 1159, Pope Alexander III was elected and immediately moved to claim papal supremacy over the empire. In response to Alexanders actions and his excommunication, Barbarossa began supporting a series of antipopes beginning with Victor IV. Traveling back to Germany in late 1162, to quell unrest caused by Henry the Lion, he returned to Italy the following year with the goal of conquering Sicily. These plans quickly changed when he was required to suppress uprisings in northern Italy. In 1166, Barbarossa attacked toward Rome at won a decisive victory at the Battle of Monte Porzio. His success proved short-lived, however, as disease ravaged his army and he was forced to retreat back to Germany. Remaining in his realm for six years, he worked to improve diplomatic relations with England, France, and the Byzantine Empire. Lombard League During this time, several of the German clergy had taken up the cause of Pope Alexander. Despite this unrest at home, Barbarossa again formed a large army and crossed the mountains into Italy. Here, he met the united forces of the Lombard League, an alliance of northern Italian cities fighting in support of the pope. After winning several victories, Barbarossa requested that Henry the Lion join him with reinforcements. Hoping to increase his power through the possible defeat of his uncle, Henry refused to come south. On May 29, 1176, Barbarossa and a detachment of his army were badly defeated at Legnano, with the emperor believed killed in the fighting. With his hold over Lombardy broken, Barbarossa made peace with Alexander at Venice on July 24, 1177. Recognizing Alexander as pope, his excommunication was lifted and he was reinstated into the Church. With peace declared, the emperor and his army marched north. Arriving in Germany, Barbarossa found Henry the Lion in open rebellion of his authority. Invading Saxony and Bavaria, Barbarossa captured Henrys lands and forced him into exile. Third Crusade Though Barbarossa had reconciled with the pope, he continued to take actions to strengthen his position in Italy. In 1183, he signed a treaty with the Lombard League, separating them from the pope. Also, his son Henry married Constance, the Norman princess of Sicily, and was proclaimed King of Italy in 1186. While these maneuvers led to increased tension with Rome, it did not prevent Barbarossa answering the call for the Third Crusade in 1189. Death Working in conjunction with Richard I of England and Philip II of France, Barbarossa formed an immense army with the goal of retaking Jerusalem from Saladin. While the English and French kings traveled by sea to the Holy Land with their forces, Barbarossas army was too large and was forced to march overland. Moving through Hungary, Serbia, and the Byzantine Empire, they crossed the Bosporus into Anatolia. After fighting two battles, they arrived at the Saleph River in southeast Anatolia. While stories vary, it is known that Barbarossa died on June 10, 1190, while jumping into or crossing the river. His death led to chaos within the army and only a small fraction of the original force, led by his son Frederick VI of Swabia, reached Acre. Legacy Over the centuries following his death, Barbarossa became a symbol for German unity. During the 14th century, there was a belief that he would rise from the imperial castle of Kyffhuser. During World War II, the Germans launched a massive attack against Russia, which they dubbed Operation Barbarossa in honor of the medieval emperor.

Case Analysis of OD Letter Study Example | Topics and Well Written Essays - 250 words

Analysis of OD Letter - Case Study Example Is that true? I could sure use someone to bounce some ideas off. I’d appreciate any insights. Sorry to have missed your call but I was in Oklahoma City doing some work with one of my new field teams. And now that I’m back, your secretary said you were out of the area on company business. So this is what we get paid the big bucks for! I thought I’d zap this e-mail off instead of waiting for you to get back at headquarters. Your e-mail triggered some old memories. Excuse my rambling in what I will share with you. I’ll add the details when I see you. Please keep this confidential. Yes, you were right about me working with the XRS project team. I looked in my records and it was three years ago that I worked with XRS. I have been indirectly keeping in touch with how things are going there through one of my old contacts. Their project manager, John Everet, had been under a lot of pressure from his department head, Kate Pringle, to get the project moving at a faster pace. It seems that the team was not turning out any results, and John had been the team manager for over two years. Kate talked to me about the team. She seemed to think there was some friction among members andmaybe that John was causing some problems.†¨Anyway, Kate contacted me to see if I would go along on the team’s annual retreat and maybe help them with severalissues—mainly personnel stuff—and, me being an outsider, bring in a new perspective. Because the company requires an out- sider from another division to go along and help with the training on team retreats, John didn’t have much choice about me being there. He sure didn’t go out of his way to make me feel welcome. I decided it would be wise to go easy at first until I got the lay of the land, and retreats generally have gone pretty well. Most teams have gone away from the retreat thinking they have worked out some team issues. Well, this retreat broke the mold. Anyway, the three-day retreat was weird. The retreat

Reflective Practice Essay Example | Topics and Well Written Essays - 2500 words

Reflective Practice - Essay Example The critical incident review, modeling excellence and proactive learning are the ways that are being covered in this paper. The process of reflective learning is very considerable for the students as it serves in personal growth, professional growth along with bringing an important change in the lives of the people. Therefore, all sections of the paper cover an in-depth analysis of the situations, where my personal learning acquired from the events and situations are also highlighted and discussed (Morrison, 1996; Feldman, 2005). Critical Incident Analysis The incident that I find significant for me is the learning experience I have acquired from my class PPT. My experience is based on the reflection that I gained from the PPT slides that served me great deal in understanding the phenomenon of learning. The slides helped to reflect on my experiences with using best approaches. ‘Reflection’ is one of my class PPTs that I have found too important for me, as it initiates wi th a suggestion that one needs to have an experience, which later should be observed keenly. Based on the observation, one needs to reflect upon the experience, in which there is a need to make analyses too. I also learnt that while reflecting upon an experience we need to generate new ideas. Before experiencing these slides, I had a limited thinking about the reflection on any incident. Thus, it can be said that the experience was amazing because it served to facilitate understanding of the psychological phenomenon of direct and indirect learning processes (Boud, 1985). Throughout experiencing the class PPT, I acquired a great deal of knowledge and also became aware of some of the universal facts. I learnt that when two people interact with each other, their conversation may bring significant change either on the perception of one of them or it may serve both to extract out a new conclusion. My learning through such informative slides is worth for me because now I have become quite conscious when I m experiencing a learning process. Moreover, I have also analyzed that my previous state of unconsciousness towards psychological phenomenon has transformed noticeably, because the class slides have enhanced my view to feel the transformation and revolution in human being. The significant part of the class PPT was its initial general discussion about the simple concept of learning, which was later followed by the details of the learning processes. On the other hand, I have also analyzed that it is not necessary to teach someone with giving descriptive explanation; however, if few important and concise bullets points are taught, the result could be effective to serve the learning (Brockbank & Mcgill, 2012). The class slides has cleared many fundamental concepts such as, they define the difference between coaching and counseling in a precise way that it cannot be forgotten. My experience with PPT slides is not only effective for me; however, the experience has also s erved me understanding the process of learning when we work in team. Furthermore, I have realized that the effects of learning I acquired from the class PPT are effectual for me in every walk of life. The reason behind keeping the class PPT experience among the significant incidents is the modification in my behavior when it comes to experience a learning process. The changing between my past perception and the new one developed by class PPT is quite vital for my professional life too because the learning is such a process that remains