Pfizer, Inc. Case.

Pfizer, Inc. Industry and SWOT Analysis

History

Pfizer is a global pharmaceutical and consumer products ships company, which discovers, develops, manufactures, and markets medicines for gentlemans gentleman and animals. The company consists of three SBUs (Strategic Business Units):

·wellness Care

·Animal Health

·Consumer Health Care

The company produces the impotence interference Viagra, cholesterol lowering atorvastatin and, for high blood pressure and angina, Norvasc. The animal division produces treatment both for livestock and pets. The companys consumer division produces the consumer drugs Listerine, Certs, Dentyne. Pfizer engages in international affair both through their subsidiaries and distributors. The companys headquarters are located in New York, US.

Pfizer is a leader in the look-based healthcare industry, and its strengths lie in its innovative R&D and unwavering marketing capabilities. When Pfizers operations began in 1849, its focus was on the research and development of innovative pharmaceutical compounds, and it is this activity, which remains core to the companys interests.

The company traces its origins back to 1849 when cousins Charles Pfizer and Charles Erhart founded Charles Pfizer and Company in Brooklyn, New York. In 1928, Dr. black lovage Flemings discovery of penicillin started the expansion of modern medicine and offered hope in the battle against infection. But penicillin couldnt be manufactured in self-aggrandizing quantities to help people until Pfizer pioneered its mass production.

The success of penicillin lead to the companys sign public offering in June 1942. In 1950, Terramycin (oxytetracycline), a broad-spectrum antibiotic represented the result of the companys first discovery weapons platform and became the first pharmaceutical sold in the US infra the Pfizer label. (www.fdfdssfdsf.com)

A new pharmaceutical company had been born. The second half of the twentieth century has been an era of unique advances in medical discovery, throughout the 1960s and 1970s, Pfizer continued to develop and market new pharmaceuticals.

The companys plan...

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