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strategical MANAGEMENT [pic] [pic] facial expression of Strategic guidance Date:29/04/2011 personal credit line: STRATEGIC MANAGEMENT Program: MASTER EN MANAGEMENT Y GESTIÃ"N DEL CAMBIO Professor:Dr. Thomas Kaffel Team members:Isabelle Fordea Nai Ziqi Rui Qin Israel López Hassina Hannat Enrique Roger NOUVELLES FRONTIERES baptismal font Discussion Questions: General question: What has made Nouvelles Frontieres so lucky (from the late 60´s to the late 80´s) and wherefore it has performed just about of its competitors in the French market? Nouvelles Frontieres had a distinctly defined market strategy based on organizing derelict value holidays combined with a risk taking slip of paper and sharp view of the tour operating industry. The company was prompt of the evolution of tourism, noting that a new demand raised from expense conscious runlers. T his fact, in conjunction with the existing all overcapacity of the sector, moved airlines to hold open down their fares and offer discount prices. Air travel was not considered as luxury any longer, it became a necessity. From the beginning, Nouvelles Frontieres has simultaneously carried away cardinal roles: tour operator and travel agency. Having its own electronic network of agencies in France (and a few abroad) and implementing a computerized reservation system of rules richly connected with agencies permitted Nouvelles Frontieres to be increase its competitiveness in prices in low constitute vacation market, function more(prenominal) effectively, reply more rapidly customers´ demands than other tour operators and travel agencies in France. The exclusivity and specialization of the distribution channel and network represents the most epoch-making competitive advantages. Nouvelles Frontieres´ exclusive distribution network was a spot factor dealing with airlines to obtain preferential fares on schedule fl! ights. In localize to be more cost efficient and have higher degree of control over betroth flight business, Nouvelles Frontieres...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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