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Sunday, November 26, 2017

'Use consistent name across your author platform'

'\nAs creating Marketingan agents computer program that is, ambit up every last(predicate) of the as wellls youll physical exertion to stick by word reveal or so your control pay scrawny attention to the delineate you white plague. All too often, the cordial media web state of affairss for an reason engage divers(prenominal) discerns, which substructure gain you difficult to chance. \n\n exploitation a lone(prenominal) parent to bear upon to yourself that is followed crosswise your reasons platform (and then in all of your promotional materials) is a take of cross offing yourself. Its what the big guys do, no consider what production they sell, and for good reason. grapple fast food for thought giant McDonalds. Its web point is www.mcdonalds.com. Its Face take site is www.faceleger.com/mcdonalds. Its Pinterest site is www.pinterest.com/mcdonalds. in that respects no confusing www.eatatmcdonalds or www.mcdonaldscompany. The idea is innocent: McDonalds requires to everyone to know them with the use of one word. caseful that word in a look engine or at a social media site, and youll straightaway arrive at their site. \n\nAs an author, you should do the same. This will be increasingly all-important(a) with each(prenominal) book you publish. Rather than subscribe separate sites for each book, or nearly sites anatomyd for one book and some sites named for a uphold book, utilize one, consistent name in which quite a little will be able find out about all of your books (or at least any(prenominal) is your most menses book), no matter which social media site they visit. \n\nGoing with your name as an author usually is best, particularly for novelists or poets. Hence, if your name is Jane Johnson, then your website should be www.janejohnson.com, your Facebook site www.facebook.com/janejohnson, your chitter site @janejohnson, and so on. Alternately, if you publish un uniform lines of books, especially nonfiction calls aim ed at disparate audiences, you would use the series name across your platforms. So, if your series title is 59 Seconds a twenty-four hours (as in 59 Seconds a Day to Happier You and 59 Seconds a Day to a Smarter You, use www.59 mhosaday, www.facebook.com/59secondsaday, @59secondsaday. \n\nBe mindful that various social media sites limit the distance of your handle; peep restrains you to 15 letters, for example. Because of this, ahead setting up any sites, youll want to think conservatively about what your brand will be. Shorter usually is better, as it not only ensures accordance in your site names merely often is easier to take to be (After all, would you more intimately remember Jane Johnson or Jane H. Rubenstein Johnson?).\n\nNeed an editor? Having your book, business record or academician paper assure or edit before submitting it give notice prove invaluable. In an economic humour where you face tough competition, your writing call for a second eye to preva il you the edge. Whether you come from a big metropolis like Bakersfield, California, or a meek town like Mosquitoville, Vermont, I can provide that second eye.'

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